Who are we?
PLEDGE IT FORWARD is an initiative by The Social Co and Be An Idea.
The Social Co. was founded by Rebekah Lin and Cheryl Chong in 2014. They are the team behind 50 for 50, a youth-led initiative that activated young people to creatively raise funds and bring awareness to lesser-known charities in Singapore. From 2014-2016, in two separate phases, 80 young people managed to mobilise 62 companies and collectively raise SGD4.5 million, as well as raising heaps of awareness for 58 charities in Singapore. They are also the folks behind The Social Pantry, a social enterprise that helps improve employability for people with disabilities.
Be An Idea, founded by Nadim van der Ros, is a strategic marketing consultancy that believes in building strong narratives and communities around brands. Nadim/Be An Idea is also behind Fuze Night, a leading platform in which socially conscious individuals and organisations can share their stories and learnings from their social movements and ground-up initiatives, all the while inspiring those in the audience to take action around the causes they believe in, too.